Pricing Strategy Guide

Develop a competitive pricing strategy that maximizes revenue while attracting consistent demand for your resources.

Revenue Optimization

Learn strategies to maximize revenue while maintaining high utilization rates.

Market Analysis

Understand competitive landscape and current market rates for compute resources.

Flexible Models

Choose from multiple pricing models that fit your business goals.

1

Understanding the Market

Current market rates and competitive landscape

Before setting prices, understand the competitive landscape and demand patterns.

Current Market Rates

CPU (per core-hour)

  • Low End: $0.02
  • Average: $0.05
  • High End: $0.08
  • Premium: $0.12+

Memory (per GB-hour)

  • Low End: $0.005
  • Average: $0.01
  • High End: $0.015
  • Premium: $0.02+

GPU Consumer (per hour)

  • Low End: $0.50
  • Average: $1.00
  • High End: $1.50
  • Premium: $2.00+

GPU Data Center (per hour)

  • Low End: $2.00
  • Average: $3.50
  • High End: $5.00
  • Premium: $8.00+

Market Insight: Prices vary based on location, hardware quality, uptime guarantees, and additional services offered. Premium pricing is justified by superior performance and reliability.

2

Calculate Your Costs

Understanding your true costs for profitable pricing

Understanding your true costs is essential for profitable pricing.

Cost Components

Hardware Costs

  • Server depreciation (3-5 years)
  • Component replacements
  • Upgrade cycles
  • Spare parts inventory

Typical: $0.02-0.04 per core-hour

Power Costs

  • Electricity usage
  • Cooling requirements
  • UPS/generator fuel
  • Power infrastructure

Typical: $0.01-0.02 per core-hour

Network Costs

  • Bandwidth charges
  • IP addresses
  • Network equipment
  • DDoS protection

Typical: $0.005-0.01 per GB

Operational Costs

  • Maintenance time
  • Monitoring tools
  • Support tickets
  • Facility costs

Typical: 10-20% overhead

Cost Calculation Example

Monthly Cost Analysis

Hardware: $139/month $5000 / 36 months depreciation
Power: $43/month 500W × 24h × 30d × $0.12/kWh
Network: $100/month 100Mbps committed bandwidth
Cooling: $17/month $43 × 0.4 efficiency factor
Maintenance: $250/month 5 hours × $50/hour

Result: Total $549/month ÷ 23,040 core-hours = $0.024/core-hour cost. Minimum viable price with 30% margin: $0.031/core-hour

3

Pricing Models

Choose a model that aligns with your business goals

Choose a pricing model that aligns with your business goals and market position.

Competitive Pricing

Match or slightly undercut market rates

  • Quick market entry
  • High utilization rates
  • Lower margins
  • Price war risks

Best for: New providers building reputation

Premium Pricing

Charge above market for superior service

  • Higher margins
  • Quality positioning
  • Lower volume
  • Must deliver quality

Best for: High-performance hardware, excellent uptime

Dynamic Pricing

Adjust prices based on demand and utilization

  • Maximize revenue
  • Balance utilization
  • Complex to manage
  • User confusion

Best for: Experienced providers with diverse resources

Volume Discounts

Offer better rates for committed usage

  • Predictable revenue
  • Customer loyalty
  • Lower spot prices
  • Capacity commitment

Best for: Providers with stable capacity

4

Price Optimization Strategies

Fine-tune pricing to maximize utilization and revenue

Fine-tune your pricing to maximize both utilization and revenue.

Utilization-Based Pricing

Low Utilization (<60%) Apply 15% discount to attract more users
High Utilization (>85%) Apply 15% premium for high-demand periods
Peak Hours (9AM-5PM) Apply 10% premium during business hours
Weekends Apply 10% discount for off-peak times

Geographic Pricing Premiums

Low latency to major cities: +10-20% Premium for strategic location advantages
Specific region compliance: +15-25% Data sovereignty and regulatory compliance
Green energy powered: +5-10% Sustainability-focused customers will pay more
24/7 on-site support: +10-15% Premium for enterprise-grade support
5

Special Pricing Scenarios

Pricing for specific use cases and customer segments

Consider special pricing for specific use cases and customer segments.

Educational Discount

20-30% discount for verified educational users

  • Builds goodwill
  • Low resource usage
  • Future customers

Spot Instances

50-70% discount for unused capacity

  • Fill idle capacity
  • Interruptible workloads
  • Additional revenue

Long-term Contracts

15-25% discount for 6-12 month commits

  • Predictable revenue
  • Reduced sales costs
  • Customer retention

Startup Programs

Special rates for qualifying startups

  • Growing customer base
  • Potential for scale
  • Marketing opportunity
6

Monitoring Pricing Performance

Track key metrics to evaluate your pricing strategy

Track key metrics to evaluate and adjust your pricing strategy.

Key Performance Indicators

Utilization Rate

Target: 70-85%

Too high? Raise prices. Too low? Lower them.

Revenue per Core

Track monthly trends

Compare to market averages for your region.

Customer Retention

Target: >80% monthly

Key indicator of price sensitivity.

Win/Loss Rate

Track quote conversions

Measures competitive positioning.

7

Communicating Price Changes

Handle price adjustments professionally

Handle price adjustments professionally to maintain customer trust.

Best Practices for Price Changes

Advance Notice Give at least 30 days notice for price increases
Justify Changes Explain improvements or market conditions driving the change
Grandfather Existing Consider honoring old rates for current customers
Add Value Introduce new features alongside price increases
8

Pricing Tools & Resources

Tools to optimize your pricing strategy

Leverage these tools to optimize your pricing strategy.

Price Calculator Coming Q2 2026

Built-in tool for testing pricing scenarios and modeling revenue.

Market Analysis Report Coming Q2 2026

Weekly market pricing trends and competitive analysis.

Pricing Automation Coming Q2 2026

Set up rule-based dynamic pricing that adjusts automatically.

Currently, pricing is managed through the provider dashboard. Advanced CLI tools and automation features are coming in Q2 2026.